Public Relations and Integrated Marketing

Alpaytac believes in an integrated marketing and communications-based approach where public relations works in-sync with the overall marketing campaign to reinforce the key brand promise.

There are 3 key factors that ensure the success of a PR campaign:

1.  Powerful press kit with strong messaging that clearly communicates the differentiation of your product or service.

• Alpaytac specializes in developing concise, effective messages that will resonate with target audiences.
• Key communication messages are leveraged in our outreach to media and industry influencers, as well as to consumers via social media channels.
• We ensure that all messaging is in line with the overall brand positioning, which reiterates and strengthens the brand promise.
• Press kits will be used not only in our media outreach, but also at events, media tours and conferences.

2.  Research-based targeted media lists.

• Detailed check mechanisms: While Alpaytac subscribes to major media list databases such as Cision, we never rely solely on purchased media lists and consistently research and update media contacts, which helps us foster new relationships and strengthen old ones.
• Field research: Alpaytac media list development teams visit newsstands in major cities to stay on the cutting edge of print media. The same practice is applied to our online media contacts, conducting extensive research to identify newly launched blogs and other online outlets.
• Monitoring: We regularly monitor changes in publications' editorial staffs and adapt accordingly.
• Personalized approach to editors: We closely analyze not only contacts, but also beats of editors, recent pieces, and articles on a subject to develop a more personalized approach to the media.

3.  Relentless pitching and follow-up with operational excellence.

• If the media is being unresponsive, identify why:
  • Are the correct contacts being pitched?
  • Would a different pitch be more appropriate?
  • Are pitches tailored according to the characteristic of the media?
  • Is the proper follow-up being done?
• In order to determine the success of a pitch, Alpaytac has implemented a proprietary quality control system to monitor the team's media outreach by bringing high visibility to performance in each account.

Core Competencies:

•  Public relations, publicity, and consumer education that specializes in revitalizing mature brands and launching new categories, brands and products
•  Integrated strategic marketing programs
•  Cutting-edge social media initiatives
•  Multicultural communication
•  Public and professional audience information programs
•  Strategic and creative consultation
•  Project development and management
•  Media/communications/presentation skills training
•  Trade publicity, shows, conventions
•  Event marketing and management
•  Crisis management communications
•  Viral marketing
•  Procurement and utilization of expert spokespersons

Secondary Services:

•  Complete video and audio production/post-production studio and services
•  Broadcast-quality news, PSAs, sales videos, commercials - conception, production and distribution
•  Multimedia PowerPoint presentation productions
•  Design and advertising services
•  Corporate identity collateral materials
•  Concept, copy and creative services for print, video and multimedia
•  Grassroots informational programs
•  Guerilla marketing