Multicultural Media Marketing Department

Alpaytac's multicultural department enables its clients to expand their consumer base into the lucrative Hispanic market - a crucial population that is rapidly capturing a higher share of the US consumption market across all industries.

Alpaytac's Multicultural team is composed of highly skilled Spanish-speaking marketing/public relations professionals with expertise in this coveted market in a diversified scope of industries, including CPG, entertainment, healthcare, sports, tourism and professional services; amongst others.

Why is reaching the Latino community so important?

• Fastest growing minority group in the United States as they have accounted for 50.5% of the overall population growth in the United States since 2000
• Accelerated growth pattern
• Increasing buying power
• Urban population concentrations allows for geographic targeting

We specialize in a wide range of services which are fine-tuned and tailored to the Latino market:  

• Strategic Public Relations
• Integrated Strategic Marketing
• Creation of Spanish-language Communication Materials
• Corporate Latino Community Programs Development
• Serve as Spanish-speaking Spokesperson
• Spanish Web Page Development and Update
• English-Spanish Translations
• Branding
• Creative Consultation
• Crisis Management
   

More Information About Multicultural Market and Trends

Multicultural Case Studies