Case Study: Launch an Existing Product to a Mainstream Consumer

“Not only has Alpaytac developed an in-depth understanding of our needs, but also has exceeded our expectations with extraordinary results. This is one of the most creative teams that I’ve ever worked with. We quickly saw that this dynamic agency was the right fit to help Ultimate Ears achieve its ambitious goals from a PR standpoint. Ultimate Ears is dedicated to delivering the highest standards to its customers and we can only work with an agency that shares the same commitment.”

Mindy Harvey
Founder and President
Ultimate Ears

Ultimate Ears was acquired by Logitech in August of 2008.

Objective
Secure coverage for Ultimate Ears’ consumer earphones in mainstream publications.

Challenge
The products have received tremendous media coverage in industry specific outlets. Our challenge was to break the barriers with the non-industry, mass appeal magazines and overcome price-related obstacles.

Solution
Alpaytac created new marketing/press kit folders to streamline the Ultimate Ears messaging and to clearly communicate the differentiating factors and superior quality of Ultimate Ears products. Alpaytac leveraged Ultimate Ears’ hands-on experience in the music industry and their celebrity clientele to appeal to mainstream media and consumers. While maintaining the core messaging, Alpaytac segmented the outreach with targeted pitches to women’s interest, fitness, men’s interest, etc. magazines. This resulted in record-breaking impressions with features in publications like Rolling Stone, Men’s Health, Shape, Fitness, Self, Playsoccer, Smash magazines and more.

Services
Strategic Public Relations
Brand Development
Brand positioning
Integrated marketing communications
Marketing research
Creative consultation
Grassroots informational programs
Corporate identity collateral materials

Back to Top