ZAGG Inc. Renews Contract for a Second Year with Alpaytac PR (click here to view article at Forbes.com)

Alpaytac and ZAGG Inc. will continue their mission for a scratch-free world. ZAGG (OTCBB: ZAGG), the creators of the invisibleSHIELD(TM), a transparent film that provides full-body protection for consumer electronics without adding bulk, renewed its contract with Chicago-based marketing and public relations agency Alpaytac. Resilient enough to withstand most sharp objects, the scratch-proof and stain-resistant invisibleSHIELD by ZAGG withstands all forms of external damage to electronics while also preserving the "glossiness" of new devices.

Making its debut at the 2008 International Consumer Electronics Show to mass media, the invisibleSHIELD garnered national attention from several media outlets, including CNN American Morning. As a result of this coverage, ZAGG enjoyed the highest sales in company history.

"Alpaytac has done a tremendous job promoting the invisibleSHIELD and getting through the media wall," said Robert Pedersen II, president and CEO of ZAGG. "Despite its fast growth, Alpaytac is still a boutique enough agency to give personal attention, but experienced enough to accomplish unprecedented results because of its focus, charisma and connections. Simply put, they get the job done."

With third-quarter results highlighting a net revenue increase of 76 percent from the same quarter in 2006, ZAGG is one of Alpaytac's many consumer electronics clients that have experienced phenomenal growth in 2007. ZAGG has experienced over an 80 percent growth rate increase year over year for the past 3 years. ZAGG also owes much of its brand power to its cutting-edge approach to online and event marketing, which includes company-produced viral videos and a significant presence in the tech blogosphere.

"It is a rewarding experience to work with a progressive company like ZAGG that is open to our creative approach towards brand building. They also recognize the value Alpaytac brings to their products," said Huma Gruaz, president and CEO of Alpaytac. "More and more companies are looking for PR agencies that go above and beyond traditional PR. Alpaytac sets itself apart through the development of innovative marketing initiatives to drive public relations strategies in place. When you have marketing veterans implementing PR campaigns, the results are more integrated. It also makes a difference when you have a marketing-driven client like ZAGG that embraces multi-channel promotion, and is ready to adopt Alpaytac's out-of-the-box ideas into their already creative marketing mix."

Alpaytac focuses on each client's ROI and brand development, driven by its motto, "good is not enough." The strategy is paying off: Alpaytac has become one of the fastest growing agencies in the country and is being regarded as the Chicago agency that stops the nationwide agency search.

"It is a real compliment when our clients tell us that they have gone through the largest agencies in New York or Los Angeles and find that their experience with Alpaytac has been in a league of its own," adds Gruaz. "We have clients based in Massachusetts, Utah, California, Canada, Ohio, and the United Kingdom, and they have chosen us over high-profile shops that lack our dedication."