Ultimate Ears Renews Contract for a Second Year with Alpaytac PR (click here to view article at Forbes.com)

Here is a client-agency relationship that fits the perfect mold: Ultimate Ears and Alpaytac. Ultimate Ears, International market leader of custom in-ear monitors for musicians and supplier of premium consumer earphones, renewed their contract with Chicago-based marketing and public relations firm Alpaytac.

Ultimate Ears, headquartered in Irvine, Calif., provides earphones to a who's who list of performers in all musical genres including Rush, Bon Jovi, Van Halen and Fergie.

"Alpaytac goes above and beyond just traditional PR and has the knowledge, creativity and experience to help grow our brand," said Mindy Harvey, President of Ultimate Ears. "After the outstanding results Alpaytac secured during the first phase our partnership, it was an easy decision to extend our alliance."

Alpaytac works with several high-end consumer electronics clients and is highly tuned in to trends and technology that guide the industry.

"We're honored by Ultimate Ears' renewed commitment to Alpaytac and will be dedicated to continue surpassing their expectations," said Huma Gruaz, President/CEO of Alpaytac. "We know our clients have the option to find an agency in their own market, so we pride ourselves on being exceptional and producing unmatched results to grow our national client base."

Alpaytac's motto of "good is not enough" sets the agency apart. Alpaytac team members sculpt public relations and marketing campaigns that are targeted at driving sales and impact the bottom lines of companies. Adhering to the highest standards in the PR industry coupled with their passion for what they do makes Alpaytac one of the fastest growing agencies in Chicago.

Gruaz established Alpaytac in 2004 with its first client, Shark Euro-Pro. Four years later, Alpaytac has grown into a flourishing agency committed to successfully building clients' businesses. Alpaytac's most significant points of differentiation as a premium service agency stems from Gruaz's mission to correct the PR client service errors she consistently encountered while working at larger agencies. Alpaytac has an immense focus on each client's ROI and brand development. Alpaytac "leaves its ego at the door," working as a seamless team of ambitious and creative individuals with a fervor and enthusiasm for public relations that is obvious to clients and media contacts alike. For more information, please visit www.alpaytac.com.