Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Case Study 6: Launch an Existing Product to a Mainstream Consumer

Objective
Launch Playaway to the mainstream consumer market, specifically during the holiday season in order to increase sales.

Challenge
Our challenge was to position Playaway as a new product, despite its previous soft launch, and simplify the technology to appeal to the general consumer.

Solution
Alpaytac identified key components that differentiate Playaway from other audiobook formats. We distinguished Playaway from its competitors and other available options by focusing on their easy-to-use technology. Highlighting Playaway’s convenience and hassle-free product features, ideal for all ages, Alpaytac executed an extensive and thorough outreach to secure coverage in Holiday Gift Guides in national and local newspapers as well as in mainstream magazines. Utilizing this key messaging, Alpaytac’s team secured placements in numerous top tier magazines such as Scholastic Parent & Child, Health and Quick & Simple as well as features in The Cincinnati Enquirer, Philadelphia Daily News and Sun newspapers and more.

Services
Strategic Public Relations
Integrated Strategic Marketing Programs
Creative Consultation
Grassroots International Programs