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Case Study 5: Bringing Awareness to Multi-Channel Marketing: SendTec, Inc.

Objective
To establish SendTec, Inc. as the leading authority in Search Engine Marketing and DRTV through nationwide placements in key consumer and B2B media.   

Challenge
The search engine industry has been a crowded market with many large agencies capturing the majority of the media attention.

Solution
Alpaytac educated national mainstream and trade media about SendTec and their multi-channel marketing services, created targeted visibility for SendTec in the media and secured strategic speaking engagements at important trade and business forums. After developing new story ideas and press releases, Alpaytac secured numerous placements for SendTec in key trade publications including DM News, MediaPost, Advertising Age and DIRECT magazine. By leveraging long-standing relationships with top tier business media, Alpaytac also garnered coverage for SendTec in the Chicago Tribune, Forbes.com, USAToday.com and secured a quote by SendTec’s President, Eric Obeck, in an Associated Press article which was featured in over 100 newspapers. 

Services
Marketing Research
Strategic Public Relations
Collateral Design
Integrated Marketing Communications