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Case Study 3: Educating a Community: A Hidden Treasure

Objective
To increase awareness and generate community interest in the Chicago Turkish Festival and Turkey.    

Challenge
To promote the first Chicago Turkish Festival on a local platform and use this festival as a vehicle to bring awareness to the history, culture and cuisine of Turkey.

Solution
Our creative approach and passion for conveying the wonders of Turkey to the Chicago public resulted in unprecedented media exposure for Turkey. A first ever in the history of Turkey's PR efforts in the US, Alpaytac secured major placements throughout Chicago media.   This included the FOX Morning News program dedicating the entire two-hour show to the Turkish festival, treating viewers to a spectacle of Turkish dancers, musicians, cuisine and fashion.  What most PR agencies make a two or three minute segment, Alpaytac turned into a news program with live updates and visits to the festivities and a free broadcast of a Turkish commercial. For the past three years, Alpaytac has partnered with the Turkish American Cultural Alliance and the Turkish Consulate in Chicago to promote a positive image of Turkey throughout the Chicagoland area.   Each year, Alpaytac has not only secured live in-studio broadcast segments but has even brought top media to the festival to interview prominent Turkish government officials and film live performances.   Each year, Alpaytac's PR efforts led to increased traffic at the festival and left Chicago broadcast stations and other publications with more calls of interest than they could handle.   From 2003-2005, Alpaytac secured over 12 million impressions for the Turkish Festival in top Chicago media such as FOX, WGN, ABC, NBC, Chicago Tribune, Chicago Sun-Times, Chicago Reader, RedEye and more. 

Services
Marketing Research
Strategic Public Relations
Community Relations