Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Case Study 3: Developing a brand identity: i.Sound

“Many, many thanks to you and the rest of your staff for the incredible effort on our behalf at CES. Appearing on the Today show was certainly a highlight, but only one event amongst many that were handled so professionally, efficiently and effectively. It is a pleasure working with Alpaytac, and we look forward to a long and successful relationship together.”
Richard Weston
Co-founder
dreamGEAR, LLC

Objective
Provide overall brand positioning before and during the launch of i.Sound, an expansion of dreamGEAR’s product portfolio.

Challenge
i.Sound had no previous brand image or positioning statement and almost no media exposure.

Solution
Alpaytac launched the new i.Sound product line by developing a brand image that would resonate with consumers, positioning i.Sound as “The New Sound.”   Alpaytac created the tagline “The Next Best Thing To Being There” and used this brand promise to create an entire marketing communications campaign.  The brand promise, image and positioning statement were used in print advertisements, packaging design, publicity and throughout all marketing channels.  Within only a few months working with dreamGEAR, Alpaytac placed an i.Sound product on NBC’s Today Show during the Consumer Electronics Show.  In less than 6 months, Alpaytac had secured 80 million impressions for dreamGEAR products in other top media such as ABC World News Today, The Tony Danza Show, Family Circle, Cosmopolitan, Hardcore Gamer, Consumer Goods Technology, Boy’s Life, Maximum PC, AOL Games online and more.

Services
Marketing research
Creative consultation
Strategic public relations
Brand image consultation
Brand positioning
Logo creation
Advertising
Collateral design
Packaging design
Web site design
Corporate identity