Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Case Study 2: Launching a new product: TreasureKnit Photo Blankets

“While much of TreasureKnit’s increased sales and brand awareness are the fruits of your team’s labor, it is also a testament to your company’s success that working with Alpaytac has been easy, efficient, and above all, a sincere pleasure for our entire management team. In short, thank you for exceeding our expectations.”
Richard Nadel
TreasureKnit

Objective
Launch TreasureKnit and drive consumer traffic to TreasureKnit.com.

Challenge
Launching a product available only through e-commerce while differentiating it from similar replicas in the industry.

Solution
Alpaytac positioned the photo blanket as “new technology” instead of just a keepsake.  Alpaytac used product differentiation by promoting the fact that TreasureKnit Photo Blankets are woven instead of silk-screened or printed.  This allowed Alpaytac to position the product as “a new digital technology that produces an innovation that will last a lifetime.”  In only a year, Alpaytac has secured over 80 million impressions in top media such as The Early Show, The View, The Tony Danza Show, Access Hollywood, Extra, Family Circle, Woman’s Day, Parents Baby, Southern Bride, Newsday, The Dallas Morning News, The Atlanta Journal-Constitution, Chicago Sun-Times and more.  Alpaytac brought awareness to the product, increased traffic to the Web site and dramatically increased TreasureKnit sales. 

Services
Marketing research
Strategic public relations
Brand positioning
Integrated marketing communications