The Alpaytac Perspective
Life at a Fast-Growing Agency
By William Polk
Senior Account Executive
One thing’s for sure about life at Alpaytac, and any fast-growing agency for that matter: things change quickly. At Alpaytac, you can rest assured that your job as a public relations professional will bring new challenges and opportunities on a daily – almost hourly – basis. It makes the work dynamic, interesting and fun!
My experience at Alpaytac has involved clients in home and business security, online marketing, online shopping, aviation, philanthropy, wireless medical devices and consumer electronics – quite the range! This variety has helped me learn things I never would have otherwise, and has made me into a more well-rounded public relations practitioner. In an agency such as this, you’ll never find yourself plodding through the same routine day after day. Whether it’s contacting the media, writing news releases, planning events or catching up on the latest trend information in your clients’ respective industries, each day brings somethingnew.
That’s also the beauty of public relations in general. Because we’re so involved with the news, which changes by the minute, a client’s relevance can change at that rate too. A hot new electronics product just hit the market? Alpaytac can drum up publicity for its screen-protector client, BodyGuardz. Slow day in sports with the NFL and NBA lockouts? Alpaytac has in its client roster Bellator – mixed martial arts league and the viral sensation of 2010, according to SI.com.
As I said before, in addition to the change, life at a fast-growing agency offers opportunity. If a particular account strikes your fancy and you want to get more involved, the decision-makers are only a few steps away. Alpaytac doesn’t have the layers of bureaucracy that some other agencies do, which can make positive change even more attainable. In addition to the account activity mentioned above, I’ve been able to work on new business pitches in the areas of housewares/cooking and restaurants. As an avid eater and fan of food, I expressed my interest in that arena and was able to contribute to new business pitches as a result.
Life at a fast-growing agency can also have its perks. At Alpaytac we have periodic happy hours to celebrate client success, or just to get to know our colleagues better. Larger, corporate agencies may find it more difficult to do this because of the sheer number of employees. We also just wrapped up our summer hours, with the workday starting everyday at 9 a.m. and ending on Fridays at 4 p.m. rather than 5:30. It may not seem like big chunks of time, but that extra few minutes can be enough to get in a quick workout in the morning, or spend a bit more time outdoors on a warm summer afternoon. It really helps keep a healthy work/life balance.
Alpaytac definitely qualifies as a fast-growing agency. With a seemingly constant stream of additions to our team in terms of both staff and clients, work is never “same old, same old.” This environment keeps work lively, motivating and enjoyable.