Alpaytac offers public relations, integrated marketing and consumer education to a diverse set of clients in the following industries: consumer electronics, high-tech, housewares, business-to-business, health and beauty, travel, fashion, finance, as well as various non-profits.
While renowned for its outstanding public relations expertise and quantifiable results, Alpaytac offers a full array of marketing services including branding, strategic product launches, website design and development, as well as packaging and collateral design.
We emphasize a keen understanding of our clients’ business dynamics and industries, an innate creativity and a broad, ambitious global vision.
A Note to You From Our CEO
If you have worked with other PR agencies in the past, then you will appreciate why I founded Alpaytac. After 15 years in the industry, I began to recognize common traps that worked against the nature of public relations, traps such as inflated results and high overhead costs...
Believe in Marketing Synergy
Orchestrated efforts deliver bigger yields. Click here to learn how Alpaytac utilized the power of PR and integrated it seamlessly into the marketing strategy of Ultimate Ears to drive their success. Ultimate Ears was recently acquired by Logitech for $34 million. After the sale, Logitech made the decision to retain Alpaytac as the PR agency for Ultimate Ears due to the outstanding work completed to take the brand to the mass market.
Whether you choose Alpaytac for its premiere Public Relations or marketing services, you will have the advantage of working with individuals who see the full 360 degree view of the PR/marketing platform. Your public relations campaigns will be created and implemented by a team that understands how PR fits into your overall strategy, while your marketing campaign is designed with the goal of maximizing your ROI in the process of building your brand.
Make Your Product Stand Out
A key to a successful marketing and PR campaign is the ability to identify what aspects of your product will most resonate with your target and effectively communicate this to your audience. The market is saturated with “me-too” campaigns trying to break through the clutter with weak messaging and inefficient execution that constitute a waste of the client’s resources. At Alpaytac, we make it a mission to lift you above these campaigns.
Once we have developed a keen understanding of what you bring to your industry and the key points of differentiation of your brand/product, we design and implement a calculated and comprehensive marketing and public relations plan of action.
Deliver More for Less
ROI is the pivotal word here. A well designed, targeted campaign will save you thousands of dollars and deliver results without breaking your budget. Instead of paying attention to the ZIP code or the marble floors of the agency you are considering, we urge you to review their case studies, the resumes of people you will be working with day-to-day and what experiences clients have had with them in the past.
With low overhead costs, expertise and media contacts rivaling those of industry conglomerates, Alpaytac delivers more for less with constant and ongoing senior-level contact with our clients. Add to this a sophisticated and powerful operational model unique to Alpaytac, and we are able to deliver home run after home run giving the high ROI our clients are looking for.